Top 12 Social Media Management Tools for Businesses: Make Your Workflow More Efficient

Top 12 Social Media Management Tools for Businesses: Make Your Workflow More Efficient

Social media has become a big part of our everyday lives. It has started out as something people used as relaxation to make time fly faster. But, today, social media has become much more than just that.

People started using social media to grow their businesses and find their appropriate audience and customers. But this job is much more than just taking pretty pictures and posting them online. Social media management consists of many jobs, which can sometimes be a bit overwhelming.

Just like social media keeps on growing, so do management tools. And like that, we have come to the point that there are so many tools to choose from.

Today’s article will present you with a few tools that might help you achieve your goals more effortlessly. All of them are good and serve their purpose. You do not have to include them all into your working routine, but choosing what you need the most is the best option. So if you are ready, let us get started.

1. Buffer


An excellent and powerful tool that will help you manage all of your social media accounts. It is used by many popular businesses worldwide and is said to be one of the best and most affordable tools on the market.

No matter the size of the business you are running, this tool will help you along the way. It analyzes how well your account is doing and what needs improvement when it comes to its features. After that, you can schedule when the tool posts on your behalf and how often. This allows you to not worry about forgetting to post. As you can see, it is a really great tool worth trying out.

2. Hootsuite


This is a big name when it comes to social media management tools. The reason for its greatness is the features it provides you with. From scheduling content, it is measuring your success, managing your social media ads, and much more.

You can manage multiple accounts, bulk-schedule social media posts, and even connect up to 35 social media networks. It will definitely serve its purpose.

3. Sprout Social

Sprout Social

This tool combines more social media tools into one strong one. It does all of the work- analyzing, monitoring, scheduling, reporting, and so on. The thing that makes this tool stand out, compared to the other ones, is the fact it provides CRM features.

This allows you to connect with your customers, even more, making your connection stronger and making the customers feel special.

4. Agorapulse


This tool does not differ so much from the ones mentioned above. When it comes to its features, it offers tons, as a single inbox for all of your social media, scheduling when posts should be published makes collaborations easy.

It provides you a look into trends, insights on your brand, your competitors, and so much more.

5. Sendible


A tool that helps your followers’ number grow, attracting more and more people. Sendible is a perfect tool for managing all of your social media accounts in one place.

Supports accounts on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and many more. It comes with a built-in editor that allows you to see your picture’s preview and how it will look out on your feed. It also gives you reports, presents you with your most engaging content, or creates your own personal reports.

6. CoSchedule


This tool differs from itself since it is more like a calendar. This way, you are for sure not missing any of your deadlines and finish all of your work on time.

You can collaborate with your team and create amazing content. If you are one of those people who want to have everything organized and in one place, this is the perfect marketing tool for you.

7. Friends+Me


The tool shares its goal with all of the other tools on the list. It is bringing more people on, growing traffic without you destroying yourself with work. Posting at the right time is very important, and recognizing when the post will gain its full potential.

The Friends+Me tool allows you to schedule them in the long term. It also includes mobile applications, desktop applications, draft support, link shortening, and much more.

8. Loomly


It is a tool perfect for those of you who are just starting out and do not want to spend big money on social media management tools. It is integrated with almost every possible social media platform, so sharing your content on every one of them is really easy.

Other features include optimization tips, post, and ad mockups, analytics, post ideas, and much more.

9. SocialOomph


It is a tool packed with features for every possible occasion. The tool comes with the basic features we have already mentioned above and some features that are not so common.

For example, SocialOomph can delete your old, outdated DMs on social media platforms. I know it is not something special, but these small details really do help you along the way.

10. Zoho Social

Zoho Social

Zoho Social is an entertaining and eye-appealing social media management tool. It includes all of the basic features like reports, analysis, content calendar, and more.

It is for everyone, ranging from individuals, small businesses, and even large ones.

11. Later


The tool that says they are the number one when it comes to Instagram. When it comes to its features, the list is pretty long and includes tools for visually planning, analyzing schedules, and much more. But you can also manage your Facebook and Twitter accounts.

12. Sked Social

Sked Social

The tool is perfect for exactly what its name implies. Since Instagram is used so much over the day, and people keep scrolling looking at pictures, it is important to have a consistent posting schedule.

This tool will help you with that. You can even manage more profiles at once and bulk schedule posts. Definitely, a tool worth taking a closer look at.


We hope that you have found this article helpful and that we have provided you with at least one tool that has intrigued you. All of the tools have a link taking you to their site, where even more detailed info is provided.

All of the tools definitely serve their purpose, but it is definitely on you and your preferences and needs.

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