Google’s Digital Marketing Certificate is an online course designed to provide individuals with the necessary skills and knowledge to succeed in the digital marketing industry. The course is developed and taught by Google professionals and covers various topics, including search engine optimization (SEO), social media marketing, and digital advertising.
How Much Does It Cost?
The cost of the Google Digital Marketing Certificate on Coursera is $49 per month. However, it’s important to note that this is a subscription-based model, which means that you will have to pay this fee every month until you complete the course. According to Google, the average completion time for the course is three to six months, so you can expect to pay between $147 and $294 in total.
The Value of the Certification
While this may seem like a significant investment, it’s important to consider the value of the certification. The Google Digital Marketing Certificate is recognized by industry professionals and can be a valuable asset to your resume and professional development. It demonstrates to potential employers that you have a solid understanding of digital marketing concepts and are committed to your professional growth.
Applicable Digital Marketing Roles
The skills and knowledge you gain from the course can be applied to various digital marketing roles, including social media manager, digital advertising specialist, and content marketing strategist. These roles are in high demand, and having the Google Digital Marketing Certificate can give you a competitive edge when applying for these positions.
Course content The Google Digital Marketing Certificate is divided into 26 modules, covering topics such as:
- The online opportunity and digital strategy
- Search engine optimization (SEO)
- Search advertising
- Display advertising
- Video advertising
- Shopping advertising
- Social media marketing
- Email marketing
- Content marketing
Each module includes video lessons, quizzes, and practical exercises to reinforce your learning. There are also optional readings and additional resources available to dive deeper into specific topics.
Earning the Certification
To earn the Google Digital Marketing Certificate, you must complete all 26 modules and pass the final exam. The final exam consists of 40 multiple-choice questions and has a time limit of 90 minutes. You must score at least 80% to pass the exam and earn the certification.
Advantages and Disadvantages of the Google Digital Marketing Certificate
Advantages: One of the biggest advantages of the Google Digital Marketing Certificate is that it’s recognized by industry professionals and can be a valuable addition to your resume. The course covers a wide range of digital marketing topics such as digital marketing strategy, providing you with a comprehensive understanding of the industry. Additionally, the subscription-based model allows you to complete the course at your own pace, making it accessible for individuals with busy schedules.
Disadvantages: One potential disadvantage of the Google Digital Marketing Certificate is the cost. While $49 per month may seem reasonable, the total cost can add up if you take longer than the average completion time of three to six months. Additionally, while the course covers a wide range of digital marketing topics, it may not provide you with the in-depth knowledge required for more specialized roles in the industry. Finally, the certification doesn’t guarantee a job or salary increase, so it’s important to manage your expectations and consider it as a tool for professional development rather than a guaranteed career path.
The Google Digital Marketing Certificate is a valuable certification that can help you advance your career in the digital marketing industry. The cost of the certification is $49 per month on Coursera, with an average completion time of three to six months. While this may seem like a significant investment, the value of the certification in terms of professional development and career advancement is well worth the cost. With hard work and perseverance, you can earn the certification and gain the skills and knowledge necessary to succeed in the digital marketing industry.