WooCommerce is one of the leading e-commerce platforms out there. It’s featured as the preferred platform for a wide array of e-commerce sites, not limited to only standard “online versions of retail stores”. Recently, there have been even more excursions into the new and exciting with WooCommerce being used as a base for, among others, online casinos.

In the olden days, people could scratch their gambling itch in a rather limited number of places, but with all businesses relocating to the web, casinos have also followed the trends. It stands to reason a favorite pastime like gambling will work well with a popular platform like WooCommerce, so let’s take a closer look at how exactly WooCommerce can be used to bump those profits.

WooCommerce customization

Much like WordPress, the platform WooCommerce is specifically tailored for, you’ll have a plethora of various add-ons, extensions, and plugins at your disposal to mold and transform the original app.

Design choices, in the form of themes, layouts, or special color schemes can align the online part of a casino to its real-world counterpart, further establishing the brand. On the other hand, functions can be expanded to replace the standard product format with one that features games of chance. All of this can be easily found in the internal repository in various free and paid solutions.

Platform accessibility

By using a standardized platform like WooCommerce casinos can save money in all three stages of a website cycle (development, implementation, maintenance).

Let’s say you want to build a site from scratch – that is much more expensive than simply customizing an already polished platform that has standardized code with standardized customization methods.

The custom implementation phase is also much easier (and less expensive) if you’re simply converting existing assets (products, categories, etc.) into ones you’ll be using (games of chance, skill, etc.).

Finally, maintenance is much easier to handle if everything else we’ve already mentioned is standardized. There are many services out there that offer WooCommerce maintenance for a fraction of the cost you’d have for maintaining a fully custom site.

Because the platform is so widely used, and everyone on the market is familiar with it, all backend issues are easily handled. Casinos are saving money every step of the way, and that’s positively affecting their bottom line, especially when you consider that those IT costs can quickly soar.

Optimization across the board

All sites on the web rely on a high SEO score to be relevant and visible. Because the Google algorithm puts such a big emphasis on SEO optimization you can’t ignore it. Luckily WooCommerce is designed to take advantage of all the SEO boosting principles and apply them to the sites it hosts, including online casino sites such as those found on casinos.com. Managing key SEO aspects such as backlinks or keywords is a breeze.

WooCommerce is also uniquely optimized to flawlessly work within WordPress and all plugins that can be added to it. This is important because there will be clear-cut paths to making the site lean and fast, without having to waste days or weeks going through endless lines of code. Having a fast site is also one of the key factors in the SEO rankings – one stone, two birds, and all that.

Analytics

Having feedback results is crucial in any business nowadays. Those numbers will determine many of the actions you take. There simply isn’t much room anymore for “gut feelings” when so much can be quantified and boiled down in easily understandable numbers.

WooCommerce provides you with detailed reports about your customers and their spending habits. If an online casino requires registration (which most of them do) you’ll get to see reports about how age and/or gender affects their spending. See what games are most popular, which ones take in the most money, and which ones pay out the most.

Then use all that data to turn it into revenue through marketing campaigns and promotions that can either double down on your biggest earners or put some less played games into the spotlight, funneling more players to them.

Payments

In the end, when it comes to casinos, the bottom line is king. They need to be ready to take, transfer, and pay out huge amounts of money quickly and safely. We can say, there’s isn’t much difference between what an online casino needs, compared to a regular one you walk into with a woad of cash.

The integrated payment gateways featured in WooCommerce cover everything across the board. Included are PayPal, Stripe, Square, Amazon Pay, as well as all relevant credit and debit card providers.

Furthermore, because WooCommerce is widely accepted as a secure platform that hasn’t had any major breaches or leaks, it will only add to the confidence players will have when they’re making deposits.

Conclusion

WooCommerce represents the ultimate e-commerce platform that checks all the boxes. It’s easy to set up, isn’t high maintenance, leaves you with a clean and fast site with a great SEO rating, and offers a plethora of secure payment options.

The only thing you need to convert into an online casino is changing the products to services for all your games and a good casino theme (of which there are plenty to choose from). It’s no wonder that more and more casinos are going the easy route and choosing WooCommerce as their platform of choice.