3 Marketing Strategies Guaranteed to Help Small Businesses
Digital marketing has changed the way companies advertise forever. Instead of relying on local resources and regular TV, companies can now reach broad audiences at a low cost online.
Now that 1.66 billion people shop online every year moving your efforts to the internet makes sense. Luckily, you don’t have to be a huge business to take advantage of online marketing methods.
Countless opportunities are available for small businesses to create digital marketing strategies. Below are three of the best marketing tactics to build your marketing plan.
1. Social Media Marketing
People don’t browse random websites as much as they used to. Instead of searching the internet for entertainment, people now scroll through social media feeds to consume content.
That means you need accounts on the social media platforms your customers are most likely to use. You’ll need to create an audience persona to figure out where to focus your efforts. Once you learn more about your customer’s preferences, you can determine their most likely home online.
From there, create accounts on every social media website that makes sense. You can then encourage people to follow your account and post updates for your fans to follow. For more tips about social media promotion, read Social Media Marketing: A Guide for Small Businesses.
2. PPC Advertising
While many free and low-cost advertising methods are a great way to get started as a small business, it isn’t always feasible to wait for traffic. You need to test new products quickly and can’t afford to waste time on slower marketing methods.
That’s where PPC advertising helps. Instead of building up free traffic sources over time, you pay for ad space at the top of search engines, websites, and social media platforms.
You may not see profit straight away with PPC ads, but you will collect a lot of data. You can use this data to improve your product offering and eventually optimize your ads until you see a profit.
3. Search Engine Optimization
Search engine optimization (SEO) is the process of creating content and optimizing your website to rank on Google. You look for keywords people search for, create content that fulfills search intent, and tell Google about your page.
The great thing about SEO is that you don’t need to pay much extra money for it when ranking on the front page. You’ll need to occasionally update your content and post new articles on your site.
As long as you maintain your rankings, you can get free search engine traffic. Of course, SEO is a long game. You’ll need to do things right if you don’t want to waste time. Read this SEO guide for small businesses to learn more about setting up SEO campaigns.
Take Your Choice for Marketing Strategies Seriously
You have many choices of marketing strategies on the internet, but not all of them will benefit your business the same. You need to pick the right marketing channel for your needs if you want to increase business.
Consider the options above and how well they will allow you to reach your customers and generate new business. Of course, just knowing about the marketing tactics above isn’t enough to launch a successful campaign.
Read more details about marketing on the blog to learn how to create a marketing strategy that grows your business.