In today’s fast-paced digital landscape, businesses are constantly searching for engaging ways to connect with their audiences. One of the most powerful, interactive tools for lead generation, customer engagement, and data collection is the online quiz. Whether you’re an e-commerce brand collecting customer preferences or a coaching business evaluating knowledge, leveraging quiz creation software can play a pivotal role in driving growth.

TL;DR

If you’re a growth-driven business looking to make an impact, quizzes are a modern and effective way to engage with audiences while collecting valuable insights. We’ve compiled a list of the top 16 quiz creation software tools that cater to different needs—whether it’s marketing funnels, lead scoring, educational testing, or pure entertainment. With features like advanced analytics, custom branding, and integrations, these tools offer robust options for serious business impact. Scroll down to find the tool that fits your unique business goals.

Why Businesses Are Embracing Quiz Software

Quizzes have evolved well beyond the magazine personality tests of the past. Today, they serve a range of functions:

• Lead generation: Collect user information in exchange for tailored results or valuable content.
• Audience segmentation: Learn who your users are and how to better serve them.
• Product recommendation: Guide users to ideal solutions based on their quiz answers.
• Training & assessment: Evaluate staff knowledge or help users test their skills.

With the right quiz tool, businesses can turn casual site visitors into qualified leads and loyal fans.

Top 16 Quiz Creation Software Options for Growth-Driven Businesses

1. Interact

Best for: Lead generation and marketing automation

Interact stands out for its focus on marketing quizzes. With seamless integrations with major CRM tools and an intuitive drag-and-drop builder, it’s perfect for turning engagement into conversions. It also provides analytics to optimize performance.

2. Typeform

Best for: Slick user interface and customer surveys

Typeform’s hallmark is its beautiful, conversational user experience. It supports quizzes, surveys, and forms, all in a minimalistic style that keeps users engaged.

3. Outgrow

Best for: Data-driven marketers

Outgrow enables users to build quizzes, calculators, polls, and more. It offers built-in analytics, A/B testing, and advanced segmentation tools, making it a powerful option for growth marketers.

4. LeadQuizzes

Best for: Capturing and converting leads

LeadQuizzes is focused squarely on increasing conversion rates. It allows for logic branching and easy CRM integration, plus A/B split testing for optimization.

5. Riddle

Best for: Fast quiz creation with GDPR compliance

With Riddle, you can create interactive quizzes quickly and easily while staying compliant with data regulations. The interface is intuitive and ideal for publishers and marketers alike.

6. ProProfs Quiz Maker

Best for: Educational and corporate training

ProProfs supports a variety of question formats, time limits, and scoring options. Ideal for internal training and educational assessments, it also supports detailed reporting.

7. Qzzr

Best for: Social media engagement

Qzzr is designed to help brands build quizzes that go viral. With social sharing features, colorful templates, and powerful analytics, it’s great for boosting traffic and engagement.

8. Google Forms

Best for: Free and basic quizzes

While not purpose-built for advanced quiz logic or branding, Google Forms is a solid entry-level choice. It’s especially useful for internal surveys and basic assessments.

9. Survey Anyplace

Best for: Interactive and personalized experiences

This lesser-known tool delivers powerful features like offline access and result-based recommendations. A unique “reporting module” enables you to deliver personalized feedback to quiz takers.

10. iSpring QuizMaker

Best for: E-learning and certification quizzes

iSpring QuizMaker provides over a dozen question types and is SCORM-compliant, making it a favorite among LMS users. It supports branching scenarios and detailed feedback based on answers.

11. Woorise

Best for: Combining quizzes with contests and giveaways

Woorise allows users to build quizzes tied to competitions and promotions. With easy email integrations and social sharing, it’s built for virality and user acquisition.

12. ClassMarker

Best for: Secure high-stakes testing

ClassMarker ensures secure, customizable, and scalable online testing. Perfect for educational institutions and businesses that require formal assessments with proctoring features.

13. Thrive Quiz Builder

Best for: WordPress users focused on conversion

Built as a plugin for WordPress, Thrive Quiz Builder helps you generate leads, segment audiences, and deliver dynamic content based on user results—all from your own site.

14. TryInteract

Best for: Personalized product funnels

This tool intersects consumer psychology and e-commerce journeys. With conditional logic and e-commerce integrations, you can use quizzes to guide customers toward ideal products or services.

15. SurveyMonkey

Best for: Surveys that double as quizzes

Primarily a survey tool, SurveyMonkey allows for quiz scoring and logic skipping. Its extensive analytics tools make it great for market research with a quiz spin.

16. Bucket.io

Best for: High-converting funnels through segmentation

Built by marketing strategist Ryan Levesque, Bucket.io focuses on dynamic segmentation, allowing users to build custom quiz funnels. It’s particularly effective for consultants and digital product sellers.

Key Features to Consider When Choosing Quiz Software

Before committing to any tool, it’s important to ask yourself what your goals are. Consider these factors:

• Ease of use: Can your team quickly build and edit quizzes without extensive technical knowledge?
• Customization: Does the tool allow you to fully brand the experience?
• Logic branching: Can you adapt questions and results based on user inputs?
• Integrations: Does it connect with your CRM, email platform, or other tools?
• Analytics: Are you able to extract actionable insights from your quiz data?

Final Thoughts

Interactive content isn’t just a trend—it’s a proven strategy for businesses that want to grow by truly understanding and engaging their audience. Whether you’re a solopreneur or part of a large enterprise, implementing quizzes in your marketing can dramatically improve lead quality, personalization, and conversion rates.

Now that you’re armed with the top 16 quiz creation software tools, take the next step and experiment with one that aligns with your business goals. Your audience is ready for interaction. Are you?